Marketing strategy that brings in the right customers

Know who you’re targeting, what to say and where to spend, with a plan your team can run.

Free 30-minute video call · No obligation

Sound familiar?

When marketing strategy helps.

  • You’re paying for ads or posting regularly, but can’t tell what’s working.
  • Enquiries come in waves: busy one month, quiet the next.
  • You’re not sure which channels deserve your time and budget.
  • Your team is busy, but nothing ties the activity together.

What’s included

What the work can include.

Your proposal confirms the exact scope, so you only pay for what you need.

  • Audience and customer research

    Who buys, why they buy and what they need to hear first.

  • Competitor and market review

    Where you can win, and where you’re spending against the odds.

  • Channel and budget plan

    Which channels to prioritise, which to pause and how to split your spend.

  • Messaging and campaign themes

    The key messages and campaign ideas to build around your offer.

  • Action plan and KPIs

    A prioritised plan with the numbers to track, so progress is easy to see.

What it isn’t

This is strategy and planning. Running ads, posting content and managing your accounts day to day aren’t included. Your plan is written so your team, or any agency you use, can carry it out.

How it works

From first call to handover.

The call and the proposal are free. The paid work starts only when you’ve agreed the proposal.

  1. 1

    Discovery call Free

    Free 30-minute video call about your goals and where things stand.

  2. 2

    Proposal Free

    Scope, deliverables, timings and price, in writing.

  3. 3

    Research Paid

    We review your customers, competitors, channels and results so far.

  4. 4

    Working session Paid

    We present the strategy and work through the plan with you.

  5. 5

    Handover Paid

    Your strategy, plan and next steps, ready to act on.

Not sure where to start? Many businesses begin with an AI-powered business diagnosis.

Is it right for you?

A good fit, and when it isn’t.

A good fit if

  • You sell something people already buy, and want customers to come in more predictably.
  • You’re ready to act on a plan, in-house or with partners.

Probably not the right fit if

  • You want someone to run your social media or ads day to day.
  • You need quick tactics without a plan behind them.

Questions

Marketing strategy: common questions.

How is this different from hiring a marketing agency?

An agency usually runs campaigns. A marketing strategy sets the direction behind them: who to target, what to say and where to invest. You can run the plan in-house or brief an agency with it.

What should I bring to the discovery call?

Nothing formal. It helps to know roughly what you spend on marketing, where customers come from today and what you want the next year to look like.

Is the discovery call really free?

Yes. It’s a free 30-minute video call with no obligation.

Who do you work with?

Start-ups, small businesses and established firms, wherever they are. Everything works over video call.

Request a discovery call

Free 30-minute video call. Tell us a little about your business and we’ll email you to arrange a time.

What do you need help with?
Your business is (optional)

Faster by voice: tap the microphone on your keyboard and talk.

We use your details only to arrange and prepare for your call. Privacy notice

What happens next

  1. We email you to arrange a time. The call is a free 30-minute video call.
  2. We prepare. Mustafa reads your answers, so the call is about your business from the first minute.
  3. You get an honest view. If a diagnosis makes sense, we confirm its scope, fee and guarantee in writing. There’s no obligation.

Prefer to talk now?

+44 7723 928901 [email protected]
Request a discovery call